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Join CragRats at European Customer Management World

We are pleased to annouced that CragRats will be presenting at ECMW 2008. With over 700 attendees the event is unrivalled in bringing together the customer management industry under one roof to be inspired by the ‘gurus’ in customer management and business leadership as well as showcasing the leading corporate case studies.

CragRats will run the pre-lunch session on the Customer Experience Summit Day on the 12th, held at the Royal Lancaster, London. The session entitled 'Achieving a Customer Experience Mindset' will be facilitated by Dave Bradley, CragRats Chairman. 

We will use some theatrical scenarios and short pieces of video to illustrate the characteristics of three customer experience mindsets.  The seminar is highly interactive with our audience becoming ‘participants’ who are asked to consult with their neighbours and to contribute their thoughts and observations. 

Key learning points include:

- What is mindset and how can we use it to create world class customer experiences?
- How can you spot the mindsets that your staff exhibit to your customers?
- How can we generate the desire to want to examine and improve the customer experience?
- Do we really know who our customers are and what is most important to them?
- What emotional engagement truly elevates the customer experience to the unforgettable?
- How do customers decide to become passionate advocates?
- How can we ensure our culture supports the change?

If you would like to take part in the event, please register by using one of the following means. Don’t forget to quote the VIP Code: KN2176CRAGE1 to claim an extra 15% discount.

Tel: +44 (0)20 7017 7200
Fax: +44 (0)20 7017 7807          
Email: info@icbi.co.uk
Web: http://www.icbi-uk.com/KN2176CRAGE1

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