Scottish and Southern Energy (SSE) – The Family Down The Street
SSE is an organisation with a core set of values which guide employee behaviour in the workplace with a particularly strong focus on Health and Safety, encouraging employees to maintain an attitude of ‘we do everything safely or not at all.’ One area where this is particularly challenging however is in influencing people’s driving habits, an activity which many believe to be out of the jurisdiction of H&S issues and one in which most believe they are highly skilled. SSE commissioned CragRats to produce an innovative learning mechanism that would be memorable and fresh and reinforce the belief that safe operation of company vehicles is not optional.
The solution was to create an interactive DVD which, combined with workshop activities and discussions to be delivered in a ‘tool-box talk’ style by line managers would encourage participants to consider their own driving standards and how these could be improved.
The Family Down the Street: Key to affecting a change in behaviour would be highlighting the possible consequences of unsafe driving. The more direct of these are clear; risk of injury or death to the driver themselves. The wider consequences are less obvious, so The Family Down the Street was created in order to expose the impact on members of the public, income, family, friends and freedom. Understanding these consequences of causing a road traffic collision can see a profound shift in attitude.
