/our friends

GUS

Team Building at Great Universal Stores

“All the workshops were excellently facilitated. The finale, which was fun and relevant, helped consolidate the sense of 'team' that had built up over the previous two days. Feedback from the attendees was excellent and subsequent conversations have left us in little doubt that we will be calling on CragRats again.”

Nick Robinson, Management Advisor for GUS

/challenge

Great Universal Stores group owns and manages a number of brands across the retail sector including Argos, Burburry and various home shopping catalogues. CragRats has been working with a number of the brands on various topics from company re-branding to culture change initiatives.

These include:

• Argos Retail Group, Central Finance Team - a teambuilding event which focussed on core organisational values
• Shop Direct / Shop 4 Free - a senior managers’ event focusing on clarifying the business objectives for the forthcoming year
• GUS group, Senior Management Team - an event to focus on new business strategy and building integration across the brands
• CBS / Bargain Crazy - the launch of the new brand and to instil the principles of the Management texts 'Gung Ho!' and 'High Five!'

/approach

CragRats used a number of accelerated learning techniques throughout the programmes with GUS. These included facilitating discussions on the implementation of the new strategy through a series of forum theatre and development sessions. Roles and responsibilities and communication techniques were explored through interactive theatre, and delegates were able to analyse their expectations. In particular attitudes and behaviours were highlighted that would ensure the strategy is embraced throughout the entire organisation.

/results

Finance Team at Argos:

• Integrated team spirit
• Promoted strategies for maintaining values and standards of behaviour

Shop Direct / Shop 4 Free:

• Increased awareness of the goals for the business
• Development of strategies to achieve them

Senior Managers event for GUS:

• Stimulated discussions
• Created a focus on the challenges ahead

CBS / Bargain Crazy:

• A huge morale boost for the workforce
• The establishment of a team of people to drive forward the operating principles
• They became one of the most successful parts of the group Team Building at Great Universal Stores

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