/our friends

ASDA

People Development and Events at ASDA-WALMART

“I believe passionately that the inspirational training we received from CragRats made us the best performing ASDA-WALMART superstore in the UK. It has created a real ‘wow factor’ throughout the entire building. We now have the lowest absenteeism in the country and 97% of people here say it’s the best place to work. CragRats has instilled this outstanding philosophy from Senior Management right through to all our colleagues. We have seen a 50% increase in turnover since our training.”

Owen Hickey, General Store Manager, ASDA-WALMART

/challenge

ASDA was formed by a group of farmers from Yorkshire and became part of the WALMART family in June 1999. There are now 259 stores and 19 depots across the UK. ASDA employs 122,000 colleagues with a reputation for being the best and the friendliest in the industry. In the recent Sunday Times '100 Best Companies To Work For', ASDA came first, and they have appeared in the top 10 three years in a row. They were also awarded the Nestlé Social Commitment Award in 2002 by their peers in the food industry.

ASDA has been working with CragRats for over ten years on a wide variety of projects. The common aim of the partnership is to feed and develop the ASDA culture and embed the values of the culture within their workforce. CragRats’ challenge is to continue to motivate and inspire colleagues at ASDA to want more for themselves and their organisation. CragRats design and deliver learning programmes, events and multimedia packages. These confirm positive behaviours and values and deliver ASDA’s key messages in fun and memorable ways.

/approach

Each event, learning programme or training video is designed specifically for ASDA following consultation and research. The scale and scope of the work is extremely broad, and includes the following:

• Cultural development programmes, including the continuous improvement programme
• Annual and bi-annual conferences, celebratory events
  Product launches and mystery shopper visits
• CragRats’ training on vision, values and culture, selling the ASDA credit card and dealing with difficult customers
• Training videos on exemplary customer service

/results

• ASDA’s investment in their staff has led to a motivated and inspired workforce
• ASDA was the winner of the Sunday Times ‘100 Best Companies to Work For’ award
• Staff retention - over 35,000 colleagues have been recognised for long service
• Low levels of absenteeism
• Outstanding levels of customer service

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