/customer experience

CragRats is fanatical about customer experience.

We believe that all our customers deserve world class service. In turn, we also help organisations deliver amazing customer experiences. Since we began, in 1989, CragRats has been passionate about achieving outstanding results.

CragRats was awarded the Management Today/Unisys Service Excellence Award 2006 (Business to Business category), were finalists in 2005, and overall winners in 2001.

Our whole ethos is based upon an understanding that everyone learns and communicates in different ways. We believe your customer experience should be personalised according to your specific needs. We like to get to know our clients. We gain an understanding of what their values and beliefs are and can call all of our clients friends.

We have developed three ways to improve our service; How do you want to be loved?, Telling Tales and Pass It On. Click on the icons below to find out more.

Customer experience can be defined as the response that a customer has throughout a customer journey and through every touchpoint (the points that your customer connects with your brand). For many organisations customer experience is the new competitive battleground.

In order to analyse our customer journey, we developed CragRats Touchpoints © CragRats 2006.